The green machine - August 7, 2006. Wal-Mart is going green. Or at least green"er". This comprehensive article tells the 2+ year story that has already led to some pretty impressive changes at Wal-Mart. While some are still actively debating CEO Lee Scott's real motives, I want to believe that he is starting to drink the kool-aid, or rather, the organic milk. He has certainly invested heavily in this green initiative. Now, if he would just start thinking about the sustainability of his employees - and their healthcare needs... but that's another topic.
I am actually considering going back into Wal-Mart to look for organic cotton clothing...
This is getting lots of interesting press and blogging. To read more - google Wal-Mart green.
Regardless of whether you believe that this green initiative is profit-driven, or based on a true caring for the environment, the impact to the environment will be positive. And Wal-Mart is a very interesting communication and interaction channel to middle-America, a population that in many cases is simply not aware of the environmental issues we face... Will Wal-Mart wake them up? I can only hope for the best...
Hi all! My purpose here is to share my personal journey, my writing, my musings and wonderings, and to encourage deep dialogue about this life we get to live. Each generation evolves humanity, and I'd like us to get a bit more intentional about who we are becoming! So let's evolve together...
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